From simpler kids’ parties to healthier convenience meals and increased environmental awareness, here are some key parenting trends to watch out for this year.
There’s no doubt that raising children has become increasingly demanding in this modern age – especially with the constant juggle between work and family priorities. Yet, research shows that parents are becoming more conscious, savvy and invested in their children’s lives than ever before.
While there’s never a “one-size-fits all” approach to parenting, certain trends and behaviours are becoming more prevalent across the globe and are here to stay for the foreseeable future.
Whether you identify with any of these trends or not, is entirely based on your unique parenting style. Here they are, nonetheless.
According to Facebook IQ’s 2020 Topics Trends Report, here are some of the biggest international trends of 2020, which will more than likely make waves in South Africa too.
The rise of the maker culture
In many countries, DIY projects are taking centre stage. In Brazil for instance, parents are teaching their children how to make things from scratch as this aims to instil an entrepreneurial spirit.
This is becoming more evident across the globe as adults look for sustainable ways to save the environment, reduce waste and limit greenhouse gas emissions. To limit the impact of climate change, parents are having to teach their children, from a young age, how to plant more trees, clean up the oceans and shorelines and support animal rights.
Additionally, plant-based eating and flexitarianism (where people don’t cut out entire food groups, but try to limit meat and dairy products, and eat more plants), are two of the biggest household trends in 2020. This means that more children will be encouraged to eat healthier meals, i.e. no more hotdogs!
With depression, stress and anxiety on the rise, experts are encouraging parents to practise more self-care and take time out from the daily grind. In the US, bath time is a hot topic as more people are using a warm bath to relax and unwind, adding bath salts, essential oils, candles and calming music to the mix.
How your shopping habits might change as a new mom
A study by Nielson in June 2019, revealed that women’s shopping and brand habits change quite drastically as their lifestyles change, especially when they become mothers. (This change in behaviour is particularly prevalent amongst first-time moms.)
In a nutshell, this means that before having kids, you might have prioritised personal desires and splurged on personal luxuries (spa treatments, new clothes, make-up, handbags) and engaged in impulse buying. But research suggests that after becoming a parent, you are more than likely switch to prioritising family needs: you budget and spend cautiously, and you rely on trusted product advice to choose what you buy and when.
Researchers point out that this is evident in mom’s shopping behaviours as nappies, baby food, disinfectants, baby care items and personal essentials such as sanitary wear are on the top of the grocery list.
Convenience is still king
According to Innova marketing insights, stress and anxiety are key concerns for modern families this year who are still trying to juggle family matters, work and social engagements while striving to live a healthy, balanced lifestyle. As a result, there’s a continuous demand for healthy, nutritious meals that are portable, easy to prepare and quick to cook. Moms and dads don’t want to spend hours in the kitchen preparing elaborate meals from scratch – especially those who work full time.
Additionally, healthy, on-the-go snack options will continue to grace supermarket shelves, as will the occasional indulgent treat, as these are linked to relaxation and enjoyment.
Simpler kids’ parties are here to stay
When it comes to kids’ parties, moms generally pull out all the stops. Johannesburg-based bespoke kids’ party planner and well-known mom blogger, Megan Kate Ras shares her top trends forecast for 2020…
“There’s always going to be a place for the elaborate candy table and styled parties,” explains Megan. “Some parents adore it, and that’s okay, but it’s not for everyone. In saying this, there’s also a big trend of forgoing parties in lieu of experiences and going back to basics.
Who remembers the days of jelly oranges, musical chairs, stuck-in-the-mud and pin the tail on the donkey? Megan says more and more people are moving away from elaborate soirees and having home-based, scaled down celebrations with those nearest and dearest, including a few balloons, a cake of sorts and that’s it. Trends are also leaning towards celebrating only milestone birthdays or having a party every second year – much easier on the pocket in this current economy!
Themed parties are still a thing
Megan elaborates that popular mermaid, unicorn and superhero-themed parties are still in demand.
“With the release of Frozen II and the new Trolls movie in April 2020, expect a whole new surge of Frozen and Trolls parties,” says Megan. “Other movie characters that always seem to make a comeback at parties are Peppa, Cars, Paw Patrol, Toy Story and Sophia the First.”
Unique themes experiencing an uptake, according to Megan, include:
- Anything boho
- Ice cream with sprinkles or doughnuts
- Party animals
- Safari (a popular first birthday theme is ‘Wild One’)
- Camp parties
- Bugs and butterflies
- Rainbows and pastel perfection
About the expert
Megan is a wife, mom of two, and bespoke party planner living in Johannesburg. She also runs a successful blog called A Momma Like Me and is a keen writer and blogger on all things parenting. For more information on Megan, visit www.mommalikeme.co.za or follow her on Facebook @Mommalikeme or Instagram @mommalikeme.
Tammy is a wife, mom and freelance writer with 15 years’ experience in the media industry. She specialises in general lifestyle topics related to health, wellness and parenting. Tammy has a passion for fitness and the great outdoors. If she’s not running around after her daughter, you’ll find her off the beaten track, running, hiking or riding her bike. Learn more about Tammy Jacks .