We don’t know about you, but since the start of the lockdown there doesn’t seem to have been much to get excited about in the baby and skincare market, most of us relying on tried-and-tested products our mom-friends have recommended when we’re in a fix. So, you can imagine our delight when we received the new optiphi Elements Baby & Kids range to check out.
Besides its slick, modern packaging, we love that the products in the range are soap-free and vegan friendly, and are free of the nasties like parabens, sulphate, fragrance, colour/dye, and petrolatum.
The range includes 5 specially-formulated products:
Complete Gentle Wash is a convenient 2-in-1 hair and body wash which gently cleanses delicate baby skin and hair. We particularly love the foamy formulation, which is also tear-free, and the handy pump dispenser which makes it easy for moms when bathing busy kids with less mess and fuss.
Nurture & Nourish Lotion is a soothing and balancing moisturiser that will provide your baby or toddler’s skin with all-day hydration with its blend of active ingredients designed to protect their skin. We love that it is so thick and moisturising but gets absorbed into the skin without any vigorous rubbing, leaving the skin so soft and comfortable.
Slumber & Soothe Massage is a multi-purpose massage oil that contains a mix of soothing organic oils including sunflower, sesame, olive, jojoba and sweet almond. We love that the oils sink into your baby’s skin quickly so there’s no oily residue that can transfer onto your baby’s clothes and blankets.
Honey Bum Balm is a soothing bum cream formulated to create an optimal moisture barrier for your baby’s bottom. We love its texture and that it glides on so easily, soothing any redness after only a few applications.
Skin Shield Protection is a gentle, broad spectrum SPF50 sunscreen that is light-weight and non-greasy. It’s suitable for even the most sensitive of skins and great news for all moms, is that it’s formulated with non-nano zinc oxide and is water resistant.
What moms think about the range:
“Both my kids get seasonal eczema and between the Honey Bum Balm (an incredible product that can literally be used all over, not limited to baby’s bums!) and the Nurture & Nourish Lotion it’s helped tremendously in sorting out the redness and inflammation that usually comes with winter and the drier months.” – @mommalikeme
“I love that the Complete Gentle Wash works well as both a shampoo and body wash. The 2-in-1 means I don’t need to buy 2 products, making it more cost effective and environmentally-friendly with not having 2 plastic bottles.” – @vanillabailey
Where can I buy the products?
Products range in price from R180 for the Slumber Massage Oil to R438 for the Sun Skin Shield, and can be bought online here.
Content editor and writer on Living & Loving, Sonya has over 25 years experience in the media industry. She edited Living & Loving magazine for six-and-a-half years and is the former editor of Longevity magazine. She’s won numerous media industry awards and is passionate about the health and wellbeing of moms and children.
Outside of work, she enjoys trying out recipes, reading crime mysteries and thrillers, practicing yoga, and exploring new destinations.
Learn more about Sonya Naudé.