According to UNESCO statistics, women make up only 23% of STEM (science, technology, engineering and mathematics) talent globally. This inequality is often felt in South Africa’s science, technology and engineering industries.
In fact, global statistics also show that:
- From Primary to High School, girls self-esteem and confidence drops 3.5 times more than boys.
- Women hold less than 23% of STEM (Science, Technology, Engineering and Math) jobs.
- Women hold only 15-25% of TOP decision-making positions.
- Only 3% of female driven Start-ups get funded.
- Research has shown that girls in a girls-only school were stronger, confident and more capable of becoming leaders.
PWC research indicates that in South Africa, the ratio of females to males graduating with STEM-related degrees is out of balance. Women are under-represented in maths and statistics (3:4), information and communication technology (2:5), as well as engineering and construction (1:4).
Hoping to tackle this daunting problem head-on is an Umhlanga based mom, Romona Mahadeo, and her daughter Kiara, an ambitious kidpreneur. Together they have built the Girltivity brand – to inspire and empower girls aged 3-12 years through a monthly subscription ‘STEAMED UP’ box.
“Our special acronym ‘STEAMED UP’ stands for Science, Technology, Engineering, Art, Mathematics, Entrepreneurship, Design, Understanding and Practice. Each Girltivity Box is thoughtfully designed by educational experts to encourage creativity, curiosity and support literacy development,” says Ramona.
The Girltivity Box is a unique subscription, rooted in the spirit of reminding girls about how amazing they are, inspiring them to celebrate other fearless women who helped make the world better. Each box includes a 20-page Girltivity Activity Book, highlighting ‘GT’ and her sidekick Kitty’s unique story, with 10 to 15 hands-on STEAMED UP activities.
Each subscription box contains:
- Book: A wonderful story featuring a relatable female role model and an explanation on the months activities.
- Various collectables, such as character cards, bag, dolls, certificates and badges.
- Also included is a creative play prop, a featured character trait that helped her succeed, practical tips for parents to easily nurture that trait, experiments, games plus so much MORE.
The subscription box is a fun collection of projects that will inspire your girl child to become a creative problem solver, educating her without her even realising it. In addition, it is an awesome gift to get in the mail on a regular basis.
Monthly subscriptions of the Girltivity subscription box start at R350pm, and there is a variety of subscription options for you to choose from. For more information, click here, or follow them on Instagram and Facebook to stay updated. #Girltivity #GirltivityThatsMe
We’re giving away 3 Girltivity Activity Boxes, worth R395 each! To enter, simply fill in the form below. Entries close 6 January 2020 at 8am.
Terms and Conditions
Pictures are only a representation. By signing up for this competition, you agree to receive the Living and Loving weekly newsletter. The winners will be chosen randomly from the entries of individuals that submitted their details on the competition form. Entries open to South African residents only. Competitions are not open to employees of CTP Caxton, sponsors, their immediate families and agencies. The promoter’s decision is final, and no correspondence will be entered into. We reserve the right to forward contact details of entrants to competition sponsors. Prizes are not transferrable and can’t be exchanged for cash. There are no costs associated with redeeming prizes. Winner will be notified by telephone, email or post. All prize values are correct at time of publication. Prizes awarded are the responsibility of the competition sponsors. Winners must be willing to be photographed for possible publication in Living and Loving free of any fee. Caxton Magazines, its employees, directors, representatives or agents will not be liable for any loss or damages incurred, and Caxton Magazines shall not be liable for any loss of whatsoever nature and however arising. Prizes are valid for one year from date of issue they appear in and cannot be re-issued should they expire or re-sent if they are returned.
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