Donate blood to help fight childhood cancer

Posted on February 12th, 2019

Johannesburg parent inspires others to help in the fight against childhood cancer.

Donate blood to help fight childhood cancer

15 February 2019 is International Childhood Cancer Day, and while the fight against childhood cancer doesn’t keep to a calendar, a day that acknowledges the disease helps families like the Beveridge’s turn our attention to the devastating reality left in the wake of the disease.

A mere six weeks after being diagnosed with AML Leukaemia, the Beveridge family from Dainfern in Johannesburg had to say goodbye to their nine-month-old son, Keiran, who sadly lost his fight against cancer.

ALSO SEE: Early warning signs of childhood cancer

Faced with this loss, Keiran’s mom, Natalie, and the rest of the family undertook to weave Keiran’s story into the tapestry of their family life story by making it something beautiful. This inspired an extraordinary movement of love as people from within their family and friends’ circle – as well as perfect strangers – united and donated blood through Natalie’s South African National Blood Service-supported blood drive with Cupcakes of Hope in September and November 2018.

“Through the ordeal of having to (very quickly) get up to speed and understand the needs of children undergoing chemotherapy treatment, we realised South Africa has a devastating shortage of blood for the transfusions associated with the aggressive treatment programme,” says Natalie. “Having stood on the sidelines of Keiran’s journey, unable to do anything more than we were, we learned to appreciate the tiniest things that have the capacity to make the biggest impact – which inspired our #TinyTheMighty blood drive that saw 254 people (80% of which were new donors), make their donation.”

Natalie will be initiating the next #TinyTheMighty blood drive on 23 and 24 February between 9am and 3pm at Dainfern Golf Estate, in conjunction with her own Cupcakes of Hope party.

Host your own Cupcakes of Hope party and stand a chance to win a KitchenAid mixer, worth R10 000!

To encourage others to donate blood with #TinyTheMighty and #COHbakeadifference with Cupcakes of Hope, KitchenAid is giving away a gorgeous mixer valued at R10, 000 to one lucky winner who hosts their own Cupcakes of Hope bake-a-difference initiative on International Childhood Cancer Day, 15 February 2019.

KitchenAid Mixer

For more information, visit the Cupcakes of Hope’s website, follow them on Facebook or email [email protected]. Join Keiran’s legacy by visiting his Facebook page @KeiranKickingCancer and get down to the Dainfern Golf Estate for the SANBS and #TinyTheMighty blood drive.

“It is through this abundant display of love that I have committed to honouring my son in everything I do!” – Natalie Beveridge, Keiran’s Mom


About Xanet Scheepers

Xanet is an award-winning journalist and Living and Loving’s digital editor. She has won numerous awards for her health and wellness articles and was a finalist for the Discovery Journalist of the Year in 2009 and again in 2011 for the Discovery Best Health Consumer Reporting and Feature Writing category. She is responsible for our online presence across social media channels and makes sure our moms have fresh and interesting articles to read every day.