A local mompreneur shares her secrets to creating an award-winning business

We chat to local powerhouse Catriona Pereira, mom of two and the founder of an award-winning digital business on how she does it all.

Taking a fresh approach to feminine care, local entrepreneur and mother of two Catriona Pereira has taken a bold step to design and launch Liv® ~ Feminine Care – a range of locally created and manufactured feminine care products.

Having come across research demonstrating how many women simply give up their power and pleasure for the happiness, pleasure and satisfaction of their partner, Catriona felt strongly that women needed to know their power and pleasure is their number one priority. Catriona believes self-love through self-care every day is essential.

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“The feminine care industry is traditionally dominated by male-led multinationals. When it comes to feminine hygiene and sexual product decision-making, it’s only appropriate that women take the lead. I pulled on my own experiences and surveyed many local women for insights into feminine hygiene, sex and fem care products. I then started the journey of creating a range of products that truly fit a woman’s needs and puts women first,” says Catriona.

Balancing motherhood with a thriving business

“I love the flexibility that my business affords me. It’s one of the main perks for me of being an entrepreneur. The work doesn’t stop, but the flexibility in how I juggle my time offers me opportunity to be with my kids in a variety of spaces,” says Catriona.  “I love spending the evenings chatting with my little girl (six) as we work through a puzzle together. She’s crazy about dinosaurs and we have many dinosaur puzzles that we enjoy doing together! My little boy, Luca (two), is mad about anything with wheels, so if I’m not doing a puzzle with Gabs you’ll usually find me on the floor amidst a sea of diggers, police vehicles and tractors. There’s nothing like a child’s imagination – it’s wild and fun and free and the perfect break from any work stress.”

Another one of our favourite games is to play chase around our garden in a mad game of “Tag”. They have energy for days and their happy giggles as I chase them around the garden is simply my best sound,” says Catriona.

What does a typical day look like for you?

“I’m an early bird! I’m usually at the gym at 5am. I love spinning and weight training is my latest hobby. There’s so much to learn and so many ways to challenge yourself physically. I love this time for myself! Then it’s back home to breastfeed my little boy when he wakes, grab a quick shower and get my daughter ready for school.

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After the school run, I grab a coffee and get to work. I have a home office so I’m incredibly lucky to have my son pop in and out during the day and then Gabi too, once she’s home from school. She has her own desk in the office and spends many hours doing Art while I work. The evenings are a mix of spending time outside playing games, getting homework done, dinner, bathing the kids and the bedtime ritual. And if that goes well, then there may be time to watch The Bachelor SA, catch up on Oprah’s latest Super Soul podcast or have an Epsom salts bath before my bedtime around 10pm.”

ALSO SEE: Defining yourself beyond motherhood

What is the biggest challenge of being a mompreneur? 

“I have an entrepreneurial spirit and I love the thrill and adventure of creating a new business. Once I had children, I encountered a challenge in that the responsibility was not just for my life but for that of my expanding family. How would my business decisions impact them and their opportunities? Instead of giving into a paralysing fear that can come so easily, I used this as a positive energy to propel me forward every day. It makes me do more, ask for more and be more in a day than I ever would do as an individual.”

What 5 tips would you give entrepreneurial women and mothers? 

Every day, ask yourself if what you do today will create the tomorrow you so desire. A little progress every single day adds up to big results.

  • Get moving. Start your day off with exercise! There’s nothing like demolishing a few goals first thing to set up your mood and attitude for a successful day.
  • Start with an ambitious vision and determination to be true at all times. Every decision, every ingredient, every label, every meeting, every communication piece builds the foundation and framework upon which your brand will grow. Listen to your gut and make every decision your best for the long-term. A solid foundation will ensure your brand is ready to go and grow when that big break arrives.
  • Your brand is your baby, it’s your passion, and it’s you. Let this emotion feed your soul, allowing you to set a clear vision and purpose, but never let this emotion allow for poor decision making that can throw the brand off course.
  • Be patient, trust the timing of your life and that of your business. Don’t question the process – simply do the work with passion every single day. A slight delay or smaller launch than hoped can actually be a blessing in disguise.
  • A “no” isn’t a “no”. There is always another opportunity or another way to make your approach better next time. When giving up isn’t an option, that’s where opportunity abounds.

About the products

The Liv® ~ Feminine Care products were specifically designed to look like regular beauty products. They are also dermatologically tested, pH balanced and specially designed to harness the natural healing properties of aloe, tea tree, chamomile, honey, avocado, cucumber and cranberry in a variety of formulations that cleanse, soothe and excite. The range is currently available in over 200 Shoprite Checkers stores.

Visit myliv.co.za for more information.

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