Recently, at the first Africa Play Conference in Pretoria, the LEGO Foundation and Sesame Workshop (the non-profit organisation behind Takalani Sesame) announced a major five-year initiative to promote children’s learning through play by harnessing the power of Takalani Sesame to reach children and caregivers through television, digital media, and targeted community engagement. The new programme builds on the LEGO Foundation and Sesame Workshop’s partnership in South Africa, which has brought opportunities for play-based learning to children and their caregivers since 2015.
New Takalani Sesame segments coming to TV and digital platforms
As part of the new initiative, funded by a US$10 million (approximately R134 183 500) grant from the LEGO Foundation, new Takalani Sesame segments and parent-facing videos promoting play-based learning will be featured on both TV and digital platforms. The initiative will also expand outreach programmes in the Eastern Cape, Gauteng, and Free State provinces to help teachers, caregivers, and social workers facilitate meaningful play that contributes to children’s learning and development.
The importance of play
From the earliest moments of infancy, children have a natural potential to learn about the world through play, and the scientific community has found increasing evidence in recent decades that infants and children are constantly learning, connecting, and engaging with their surroundings through positive play experiences. When children are not at school, they are usually with their primary caregivers – often the biggest supporters of children’s learning – whose ability to nurture and guide playful learning can unlock the transformative power of education.
“Play provides one of the most powerful ways for children to learn and overcome setbacks, yet many caregivers and teachers are unaware of the benefits of play in children’s learning and development,” says Innocent Nkata, Managing Director of Sesame Workshop South Africa. “Together with the LEGO Foundation and our beloved Takalani Sesame characters, we will bring the joys and benefits of play-based learning to millions of children and caregivers across South Africa and shift the perceptions around the educational value of play.”
“There is an urgent need for rethinking how we equip children with the skills needed to successfully navigate an uncertain and complex world. Right from the outset, learning through play is the best way for them to develop skills such as problem solving or creativity,” says Kerry Kassen, LEGO Foundation Initiatives Lead for South Africa.
The LEGO Foundation is working closely with Unicef and the South African Ministry of Basic Education to secure the right policy reforms, curriculum development, and teacher development to ensure that learning through play is understood, accepted, and implemented. The methodology will subsequently be rolled out to more than 1 000 primary schools in the provinces where the Sesame Workshop initiative is currently active, to further drive understanding about the importance of play.
About the LEGO Foundation
The LEGO Foundation aims to inspire and develop the builders of tomorrow; a mission that it shares with the LEGO Group. The LEGO Foundation is dedicated to building a future where learning through play empowers children to become creative, engaged, lifelong learners. Its work is about re-defining play and re-imagining learning. In collaboration with thought leaders, influencers, educators and parents the LEGO Foundation aims to equip, inspire and activate champions for play. Learn more on www.LEGOfoundation.com.
About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. They are active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities they serve. For more information, please visit www.sesameworkshop.org.
Takalani Sesame is the ground-breaking South African children’s program that has educated and entertained children for over 18 years. Takalani Sesame promotes early childhood education while supporting South Africa’s mother-tongue based education policy with television, radio, digital content, and community and classroom engagement in all of South Africa’s official languages. Takalani Sesame, which airs on SABC, is a partnership between Sesame Workshop, South Africa’s Department of Basic Education (DBE), corporate sponsor Sanlam, and South African Broadcasting Corporation (SABC).
Xanet is an award-winning journalist and Living and Loving’s digital editor. She has won numerous awards for her health and wellness articles and was a finalist for the Discovery Journalist of the Year in 2009 and again in 2011 for the Discovery Best Health Consumer Reporting and Feature Writing category. She is responsible for our online presence across social media channels and makes sure our moms have fresh and interesting articles to read every day. Learn more about Xanet Scheepers.