Living and Loving is South Africa’s trusted authority on pregnancy and motherhood, offering sound, balanced information and advice and a warm, inspiring approach to the many challenges, and joys, of modern parenting.

Living and Loving is every new mom and dad’s best friend, covering topics from fertility, pregnancy and birth to baby development and testing toddler behaviour. It also offers fun activities and creative party ideas for little ones, as well as smart shopping, health and lifestyle tips.

The brand engages and interacts with its audience across a range of platforms, offering parents practical guidance, support and reassurance during this special life stage.

Online, Living and Loving takes users behind-the scenes on its celebrity cover shoots and reviews new baby and toddler friendly venues and travel destinations.